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Our "standard"
consulting packages* include 2 copies of the report plus a single
CD-ROM, and copies of any proprietary templates used.
Additional copies of the report are $75.00 for color copies or
$50.00 for black & white copies, $50.00 for each additional
CD-ROM A 50% retainer is required prior to
scheduling services. Any reimbursable travel expenses will be
billed as incurred.
Anonymous Community Profiling: 1 day plus
travel expenses
We now offer a "buyer's" profile of age 55+ age restricted
communities, which include a narrative of an anonymous visit to a
community. Typical items reviewed are:
- Billboards & directional signage
- Perception of neighborhood
- Proximity to shopping, transportation, medical, etc.
- Entrance to community
- Overall community appearance & cleanliness
- Condition & extent of amenities
- Quality of handouts & marketing materials
- Model/sample homes
-
Location & appearance
-
Number and condition
-
Landscaping & presentation
-
Furniture quality & placement
-
Decor quality and placement
-
Pricing of homes/leases/site
- Sales persons
- Greeting
- Personal appearance
- Wait time
- Listenability
- Personality
- Product knowledge
- Thoroughness of presentation
- Physical tour
- Handling questions/objections
- Collecting prospect information
- Follow through
- Knowledge of project, financing, lease/pricing
- Trial close
- Discounts/promotions
- Prospect empathy
- Knowledge of financing
- Perception of Value
- Telephone etiquette
- Nearby competitive projects
- Follow through by sales staff
The report will include photos and videos where
available, on a CD Rom with a letter report outlining the
basic conclusions.
1.
Quick Look Feasibility" Report: 2 days Plus
travel expenses A two day
visit to your proposed development site, for a brief analysis of the
site location, product recommendations, market analysis, and
preliminary feasibility. Simple written report. Includes
one day travel time. Travel expenses to be reimbursed by
client. Credit for the Quick Look Feasibility Report fee
will be applied to 3 through 6 as listed below, if commissioned
within 6 months. Travel expenses will not be
credited.
2. Marketing & Advertising
Plan: 3 days A suggested plan for
advertising and marketing homes in a development. Includes
media recommendations, sales strategies, No travel time, no travel
expenses.advertising budgets, commission plans, job descriptions for
marketing staff, etc. Travel time charged as incurred, travel
expenses reimbursed by client.
3.
Market Review Report: 4 days plus
travel expenses An analysis of past and current market conditions
for your proposed development. Includes demographic,
housing alternatives survey, pricing review, home buyer financing
options, and estimated market demand for a "hypothetical"
home/community project on the proposed development site. Includes 3
days travel time. Travel expenses to be reimbursed by
client.
4.
Economic Analysis Report: 5
days A preliminary pre-tax
cash flow analysis of the proposed project using market demand
fill rates, projected home prices/lease rates, typical operating and
marketing budgets, and developer provided or estimated construction
costs. Returns estimated total equity and debt capital
requirements under proposed project and development financing
structure. Estimates internal rate of return including a
simulated "sale" of the community if a leasehold project, and
estimated total cash return. Uses proprietary templates which
are provided to the client at the end of the report. No travel
time, no travel expenses.
5.
Feasibility (Due Diligence) Report: 7 days plus
travel expenses A combination of
the Market Review and Economic Analysis Reports (3 & 4) into one
unified, coordinated report. Includes 3 days travel
time. Travel expenses to be reimbursed by
client.
6.
Business and Marketing Plan: 8 days plus
travel expenses Feasibility
Report plus suggested marketing and operations budgets, job
descriptions, critical path time line, in the context of a proposed
community development, in a specific location, with suggested
product costs/pricing. Includes 3 days travel time.
Travel expenses to be reimbursed by client. |